It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Good email subject lines can make a powerful impact on your readers. At Inform-All we can help you setup the email marketing software but also the proper mail content.

These days, we’ve replaced emails with Tweets, likes, and status updates, but that doesn’t mean that our affinity for email is any less. In fact, because of the noise that is social media, one could argue that the inbox has become our virtual dojo, our place of solitude amongst the chaos.

This is why, we believe that building successful email marketing campaigns has never been more important than it is now. But there’s a problem; most people don’t know how to do it right. So in the interest of furthering best practices and helping you succeed as a business owner, let’s get back to the basics and talk about how a great email campaign is built, from the ground up.